Go-to-market advisory for AI, cloud and data companies in the UK

Rendus helps growing technology companies address their most common commercial challenges and draws on senior sales leadership experience gained at AWS, Microsoft, Stripe and Oracle.

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Common commercial challenges

The examples below are those encountered most often. They are not exhaustive, and most companies recognise more than one.

Qualification, sales processes and CRM hygiene are either insufficient or applied unevenly, making activity difficult to distinguish from genuine opportunity.

Services

The right service, or combination of services, depends on the commercial problem, decision or outcome.

GTM Strategy

Focus the UK motion: decide where to compete, which accounts and partners to prioritise, and how the team will execute.

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Revenue Performance

Build an evidence-based forecast for bookings, commitments, drawdown and recognised consumption.

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Executive Advisory

Independent senior judgement on the deals, partner choices and market calls that carry the quarter.

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How we engage

The challenge determines the service, or combination of services, and how the work is structured. Every engagement begins with a clear scope, intended outcome and agreed end point.

Assessment

A fixed-scope review that identifies the constraint and ends with clear decisions and a written plan you keep.

Programme

A bounded programme or sprint delivering a defined outcome, ending with your team owning the decisions, cadence and plan.

Advisory

Independent senior judgement, agreed period by period and explicitly renewed or concluded. It can follow a programme or stand alone.

About

Nick Wallace, founder and principal of Rendus

Nick Wallace

Founder and Principal

Rendus works with technology companies on the commercial decisions that most affect growth: where to compete, how to build the partner motion, how to forecast revenue and how to progress strategic deals. Every engagement is led personally by Nick Wallace and scoped around a defined outcome.

Nick has faced many of these challenges while leading sales and go-to-market at AWS, Microsoft, Stripe and Oracle. That experience now informs his work with technology companies building and scaling enterprise sales.

The work starts by understanding what is already working, what has been tried and why it did not stick. Recommendations are shaped around how the company operates, then turned into decisions and a plan its leadership team can run.

AWS
Built AWS’s UK Software and Internet sector from inception
Microsoft
Defined Azure’s UK open-source strategy and ran the UK Government Azure business
Stripe
Led the UK Platform business
Oracle
UK Country Manager for Oracle Cloud Infrastructure

Rendus provides independent advice and practical support. Your leaders and sellers retain ownership of execution and the revenue target.

Get in touch

If you have a commercial challenge you would like to discuss, we would love to hear from you.

Emailinfo@rendus.co.uk